Let’s face it, when you’re shopping online, you don’t read every word. You scroll, glance, and click on what grabs your eye. That’s precisely how shoppers behave on Amazon, which is why Amazon Image Optimisation isn’t just important – it’s everything. But it’s not just about making things look good. It’s about designing visuals that […]
Imagine walking into your favorite local shop and the owner greets you by name, already knowing what you might like. They recall your last purchase and point you to a new item that perfectly complements it. This kind of personal touch makes you feel valued and keeps you coming back. In the world of online […]
Based on the Subscription Trends Q1 Report 2025 by Subscrybe, this article explores five trends reshaping the subscription economy. Rather than simply summarising the findings, the insights are carefully adapted for e-commerce businesses while preserving the original data points and real-world examples.
For many years, redeeming a coupon in-store to earn a rebate or reward was a clunky customer journey. Coupons may have been around as long as the shops themselves, but the advent of mobile brought with it mobile coupons and the possibility of running ‘multi-channel’ loyalty campaigns, wherein a merchant could run a discount code […]
Expanding into a new market can feel like stepping into the unknown. Whether you’re a growing brand or an ambitious startup, the challenges are endless: high upfront costs, unfamiliar regulations, lack of local contacts, and fragmented logistics. That’s where marketplace platforms come in handy. Today’s e-commerce marketplace platforms offer a powerful, scalable, and low-risk way […]
Immersive shopping is a retail strategy that blends digital innovation with the engaging, tactile aspects of traditional retail. It combines the digital and physical worlds to create memorable and captivating experiences through the use of cutting-edge technologies like virtual reality (VR), augmented reality (AR), and live shopping.
A number of significant trends are anticipated to influence the European e-commerce market in 2025. From AI-powered automation to sustainable practices, these developments promise to revolutionize how consumers shop and how businesses operate. With widespread AI adoption and rapidly growing AR/VR markets, alongside a strong push for sustainability where 68% of consumers prefer eco-conscious brands, […]
CleverTap, a leading customer engagement and retention platform, has shed light on the critical role of cross-channel marketing for e-commerce. Their insights reveal how online retailers can effectively leverage multiple communication channels to enhance customer engagement, boost sales, and improve retention rates. By seamlessly integrating strategies across email, SMS, push notifications, and social media platforms, […]
Growww Digital, the leading digital marketing agency in Central and Eastern Europe based in Hungary, annually compiles a list of the largest e-commerce exporters in Central and Eastern Europe. This year, they have published their Top 50 list, which is unique in its direct connection with the key players in the market and represents revenue […]
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